Do you want to know who's visiting your website, and what they perform when they get there?
- A tracking system will inform you who's doing what.
- A tracking system answers these questions To the Click.
- A website tracking system is a tool suite that provides you with a full set of statistics to help you monitor and track visitors to your website.
- A tracking system collects statistical data about your visitor traffic and aggregates the data into significant reports. The goal is to assist make website management decision on a daily basis, for example content updates.
The information you can learn from a tracking system starts with basic stats, such as how many unique visitors you have had in a 24 hour period, and what countries they are coming from.
Campaign reporting
You also advantage from referrer and Pay-per-click (PPC) campaign reporting: all the search terms that were used to find your site are presented along with a list of all search engines used.
Real-time reporting
A 'live' tracking system such as Opentracker will let you see who is on your site in real-time. There is a sure thrill to seeing visitors online, browsing your site in real-time.
Keep your stats indefinitely
By tracking unique visitors over long periods of time, you will be able to obtain important return-on-investment (ROI) information. An example is conversion information. Conversion rate tells you which visitors convert into preferred actions; placing an order, signing up for a newsletter, making a purchase, or viewing a shopping cart page.
Why do your visitors leave?
Another significant function of tracking is to tell you where your 'leaky’ or 'drop-off' points are. These are places on your website where visitors leave before implementation a preferred action.
Human events
Our focus is unique visitors and “human” events. For purposes of tracking human visitors to websites, server log analysis is being replaced by the more well-organized technology of tracking systems. Opentracker is part of the trend to replace log analysis with a simpler solution. It is no longer necessary to spend tedious staff-hours generating reports from hard-to-read log file entry. We have replaced this process with an interface that takes the frustration out of generate reports. It is now probable to get the information that you need in two minutes flat.