Website visitor tracking can offer you will invaluable information about your website’s visitors and their behavior.
Visitor tracking will tell you
- where your website visitors are from,
- how long they are on your website for,
- which pages they viewed,
- Who referred them to you and much, much more?
- This information will help you tailor your website content towards people who are previously visiting you and help you get better on your conversion rates.
- what page is the most/least successful and determine why
- what product or service is the most looked for by people who visit your site
- which website sends you the most or best visitors
- what keyword or key phrase has the most excellent interest-to-sale conversion
There are mostly three different forms of visitor tracking on your website
Log analysis (The most effective)
Server web log files are easy text files that are automatically generate every time someone accesses your Website. This contains information about who was visiting your site, where they came from, and precisely what they were doing on your site
Session tracking
This is done by delivering a unique recognition number or reference to a customer once they come to your site and track this id throughout their visit. Very good to follow customer’s performance, session id’s have a bad reputation because they are not unspoken by the search engine spiders, that’s why sites using session id’s often rank poorly in the search engines.
On-page Tracking
On-page tracking is done by embedding a piece of code in your pages or delivering a ‘cookie’ to your visitor’s computer. As with sitting ids this method is very good to follow the flow of your visitors from page to page. unluckily, with people becoming more and more aware of privacy issues related to their computer, this method don’t always deliver relevant results as many visitors will unknowingly block the used information by tightening their computer privacy settings.